Situated just 10-minute drive south of the airport and Kuta beach, Jimbaran is a tourist magnet especially for those who want to enjoy a stunning sunset and a pleasant white sand beach. Before the advent of tourism, Jimbaran was sleepy fishing village but nowadays it houses several world class five-star beach resorts plus a number of more moderate mid-market hotels.
Apart from stunning sunset and white sand beach that is safe for swimming, Jimbaran is well known as center for seafood restaurants in Bali. These seafood restaurants on the beach are a major tourist draw in the evenings when you can taste the delicious seafood while enjoying the beautiful sunset. Jimbaran has an increasing number of rather chic shops but there is little or no nightlife here.